<aside> 📋 This is the complete guide — setup through scaling. Work through it end to end once. After that, run from the Quick Reference at the bottom.

</aside>

What you'll be able to do when you finish:

• Build a contact list of 2,000+ verified prospects using Deepline through Claude
• Create and launch cold email campaigns in Instantly — entirely from Claude
• Create and launch LinkedIn campaigns in Heyreach — entirely from Claude
• Run both campaigns week to week from a single Claude session
• Do all of this for paying clients

Monthly costs:

• Claude Pro — $20/month
• Deepline — free tier to start (use code JALENN for free credits)
• Instantly — $37/month (includes pre-warmed inboxes in marketplace) → instantly.ai
• Heyreach — $79/month → heyreach.io

Total: ~$140/month. One client at $2,500/month covers this 17x over.

HOW THIS WORKS

Cold outreach is reaching people who don't know you yet to start a business conversation. The reason most people fail: volume and targeting. You need to reach enough of the right people consistently — not 30, not 100. A real campaign starts with 2,000 verified contacts.

Here's the math:

• 2,000 emails × 40% open rate = 800 opens
• 800 opens × 3% reply rate = 24 replies
• 24 replies × 50% meeting rate = 12 meetings